Article marketing works. There's no doubt
about it. And, to make money online as a freelance writer, it is one of
the easiest services to sell to clients. Many freelance writers either
overlook this easy way of making money online, or don't know how to
market it effectively.This
article explains why article marketing works, and how to make money
online as a freelance writer selling the service to clients.
Make Money Online: Why Article
Marketing Works
In order to convince someone to buy
something, you have to first convince them that it works. In marketing,
this is known as pointing out the benefits to the buyer. In succinct
terms, the benefit of article marketing is twofold: (i) it generates
long-term traffic; and (ii) it increases on- and off-line sales.
How Article Marketing Works to
Generate Long-term Traffic
Article marketing generates long-term
traffic because when buyers conduct research online, they're searching
first for information. If they run across an article you wrote for a
client site, for example, that answers all of their questions, how
likely do you think they'll be to make a purchase?
If you're an optimist, you said, "Very
likely." If you're pessimist, you said, "Not very likely." For the
pessimist, I counter with, what if you found a repository of articles on
a site. While one article may not do the trick, 3, 5 or 10 might.
And, this is one benefit freelance
writers can point out to potential clients - ie, fill your site with
informative content -- and clients will be more likely to buy from you.
FYI, information never goes out of
style. It is the number one thing consumers search for online. Hence,
informative articles on a site - written in the right way (eg, written
with search engine optimization (SEO) techniques in mind) - can drive
traffic to a site for years.
An article written 1, 3, 5 or 10 years
ago can still drive traffic - if it was written with SEO in mind. And,
the more traffic a site has, the more sales it makes.
SEO Copywriting: Why Article Writing
is the Perfect Job for Freelance Writers
More and more businesses are putting
larger parts of their budgets into online advertising. And, article
marketing campaigns are a big part of this.
When you lay out to clients how and why
they need informative content on their sites - and you show them why
you're the perfect person to provide it, it becomes a no-brainer for
them to hire you to write that content.
Freelance Writing Rates for
Articles: Charge $25-$50 and Make $30K to $50K/Year
You can charge $25, $25 $50 or more for
simple articles of only 350-500 words. Write five or six of these a day,
and you can easily replace a job where you make $30,000-$50,000/year.
Making money online as a freelance
writer is easier than it used to be - especially if you're an SEO
copywriter.
