If you are an Internet
entrepreneur, your reason for setting up a website is to make
money. And you would probably like to make lots and lots of
money from the comfort and convenience of your own home. But to
get that money, you must have targeted traffic.
Targeted traffic means visitors to
your website who have a very high probability of already being
interested in buying the products or services you offer. It
doesn't do you much good to get a plethora of people to come to
your website who are interested in buying something that you
don't even sell. You need to attract people who are interested
in your specific products and services.
So, what can you do to get
targeted traffic to your website?
Well, one tool is a newsletter.
With this, visitors who visit your website can choose to sign up
to receive a free periodic newsletter from you in their e-mail.
This won't be seen as spam because they have given you
permission to contact them by signing up. A newsletter keeps
your name in front of them and allows you to easily send out
updates, promotions, special offers, etc.
Your opt-in list can also be a
great source of referrals for you. These people may find they
know other people who may be interested in what you offer and
they'll pass on your contact info to them. Next, they will visit
your website. Referrals are usually extremely targeted traffic,
so make sure you provide high-quality information in your
newsletter.
But, probably the best way of
initially getting the necessary targeted traffic to your website
is by writing articles. Just one article written by you can be
published in article directories such as the famous
EZineArticles.com or GoArticles.com, among scores of others and
with more emerging all the time. There are literally hundreds of
article directories to choose from.
Now, you might be wondering,
"What's so important about articles?"
First of all, they establish
you as an expert in your industry. People want to do business
with the most knowledgeable people. Another thing articles do is
establish trust. Potential buyers want to deal with people they
can trust. Gain their trust and your much more likely to convert
a casual visitor into a customer.
Your articles can be picked up
and republished by other people who run similar, non-commercial
websites (or sometimes complementary commercial ones). Not only
is this a source of targeted traffic, but it will also help
increase your link popularity. More links always equals more
traffic!
Your articles will eventually
show up in search engines and be read by many more people over
time. Once you get this powerful traffic machine rolling, there
is literally no way to stop it (not that you would ever want to
though).
To get maximum results, each
article should focus on a specific keyword phrase, have a link
in the bio section to your website, be between 450 and 750 words
long, and offer very valuable information that is presented in
an easy-to-read format.
After you have published 15 or
20 articles, you'll likely see a big increase in your targeted
traffic and your profits! So, what are you waiting for? I
suggest you write and submit your first article today!
