Once an eBay auction listing ends,
you can then analyze your ad's performance. Let's assume that
you have multiple copies of the same item and you can re-list it
over and over again. If you're happy with your results, you'll
probably want to run the exact same ad. If on the other hand
results were disappointing, making wholesale changes might be
the first thought that comes to mind. My advice is to take a
step back and give it some thought before rushing in and getting
rid of components that could in fact be sales assets to you.
Strive for constant improvement.
But look at the bigger picture before making radical changes.
I've had some items go unsold some weeks and then sell like
crazy the next. It's the unpredictable nature of the eBay
marketplace.
Sometimes it's got absolutely
nothing to do with your ad and everything to do with who shows
up in shopping mode. That's not to say that you can safely
assume that your first effort at advertising is your best. It
rarely is.
So part of selling and growing
your eBay business is to pay attention to each listing, test it,
make small adjustments, and then test it again. Invariably one
edition or variation will outperform all others. If you've got
two versions that produce virtually identical results, run both.
But have these auctions spaced a few days apart so they don't
end at the same time.
The secret to testing your ads
is to only make one change each time, however minor that change
may be. If you opt for multiple changes, you'll never know with
certainty the impact of each alteration. You won't discover the
magic.
Change your title first that's
where you can make the most impact. Titles are the default
search option on eBay. For most keyword searches, only titles
are referenced. And in any shopping expedition on eBay, buyers
are repeatedly presented with a series of titles, often
accompanied by a short thumbnail image (Gallery) of the item
featured.
Titles are huge. In fact,
changing your title can dramatically alter your results
positively or negatively. So pay attention to your tests and
always measure response in terms of page views, number of bids,
selling price, and profit. Testing is the key to maximum
performance.
Take any seemingly small idea
and work it to the fullest. It's dirt cheap to list items on
eBay... and simple testing can lead to a major breakthrough in
profits, particularly where titles are concerned.
