Once they land on your site how
long do your website visitors stay there? Here are eight things
you can do to increase the amount of time people spend on your
site.Getting visitors to
your website is only half of the battle. The other half is
getting them to stay long enough to complete a positive action.
The more positive responses you get from your website visitors
the better your Internet business will do.
Do you use any type of site
statistic tracking on your site? Google Analytics is very good
and can tell you how long a website visitor is staying on your
site.
Let's talk about what a
positive response is before we get to ways to increase how long
visitors stay there. Since we know that everyone who comes to
your website is going to leave you want to get them to do
something positive before they do.
Examples of a positive response
would be subscribing to your newsletter, clicking on a pay per
click ad, filling out a lead form, bookmarking your site,
subscribing to your RSS feed if you have a blog, going to
another page on your site, buying something, contacting you by
email for more information, and so on.
These are all things that
someone could do while they're on your site that would be
considered a positive response. This also increases the amount
of time that they spend on your site.
Okay back to the 8 ways to
increase how long they stay.
1. Offer only fresh content. If
your content is unique and interesting a person will spend more
time reading it. Using private label right content is generally
not the best way to do this because your visitors may already be
familiar with it having seen it on someone else's site.
2. Make your site interesting
by adding video, audio, graphics, and so on to liven it up a
little bit. Understanding how social media works is a very good
way to come up with ideas to make your site more interesting.
3. Remind your visitors they
can print out content on your website. While it's printing it
gives them an opportunity to look at other things on your site.
4. Encourage visitors to
participate in a survey in exchange for a free gift. Once they
have filled out the survey then refer them to a nether page on
your site where they can get their freebie.
5. As opposed to sending your
visitors to affiliate webpages, create a file with a redirect
name to another page of your own. You will get credit for
another page view and the time a person spends on your site will
increase.
6. Pay attention to how fast
your site loads. Today people do not have a lot of time to wait
for slow loading Web pages. If you have slow loading pages you
need to change that.
7. Be sure that you have a
professional website. This includes the text that you are using
on your pages. Your pages should be easy to read and your site
should be easy to get around it.
8. Brand yourself in every way
so that as a visitor goes from one page to the next they always
feel like they are still on your site. This includes having the
same background color for every page including your blog. Your
header should be the same on every page, and any logos should be
consistent as well.
These are 8 ways increase how
long a visitor stays on your site. By keeping your visitors
around longer you increase the odds of having a positive
response from more of them.
