Local SEO Tips – Don’t Ignore the Gems in Your own Backyard
If you sell a service or product
online you may not want to ignore the potential customers right in
your own backyard. There are a number of potential local businesses
who may be interested in what you have to offer, and as more and
more people are using the internet for local searches you’ll want to
make sure your website is optimized to attract these local clients.
One way to attract more search
engine visitors locally is to use local keywords when optimizing
your site. For example, if you offer web design services in Arizona,
research keywords and include keywords with your location when
optimizing your pages.
You should also submit your site
for free local search engine listings. There are several local ones
to choose from but Google and Yahoo are the two big ones. When you
submit you can add details about your business including your
address, office hours and so on. You can also grab a link to a map
of your location which you can place on your website.
When targeting local clients,
placing your local address, phone number and a link to a Google map
of your business at the very bottom of the page footer may help in
your local search engine results.
Local city business directories can
also be a good source of leads and traffic, but make sure you
research the directory to see if it will actually produce results
for you. There are many business directories popping up and you’ll
want to choose one with a good reputation and which can produce
results.
But don’t stop there; remember to
include your website address on your business cards and local
mailings so that local customers can view your website at their
convenience. With many local business owners yet to get into the
online marketing game, by starting early you’ll stand out from your
local competitors.
Alice Seba is a full-time online
business owner that thrives on helping others say good-bye to their
J-O-Bs forever. Sign up for her “Internet Marketing Prescriptions”
to cure what ails your online business:
www.InternetMarketingPrescriptions.com
