One of the big heart aches for website
owners is the promotion of the website without spending heavily. In
this article I will show 3 sure-fire strategies for marketing your
website and the best part of it is that you can apply these
strategies without spending a single dime on promotional funds.
Here we go:
1. Forum Marketing Strategy
Forums are online communities or
gatherings of great and like minds on the Internet. Amongst so many
other reasons, online communities such as forums exist to facilitate
quick ways of sharing ideas, tips and how-to-strategies. Sharing
thus enhances the promotion of expertise, expert websites and Online
consulting businesses.
One reason you should belong to an
online community is to share your expertise and help others. As you
share your expertise and help others with your know how tips, they
will be interested in knowing more about what you know and probably
what you can offer to solve their prevalent problems.
Now you should be careful no to
blatantly advertise your website on forums! You could get kicked
out! A friend of mine was kicked out of a forum before having the
time to settle down. Why? Blatant advertising.
So how do you promote your website
without spamming the forum with your adverts? Make use the signature
file (provided in the profile section of the forum) to place a
sentence about your website. Save the signature so that every time
you make post, your signature accompanies the post and in time your
signature will attract instant visitors who will click on your web
site link.
Bonus Tip: Ensure there is an
opt-in form available on the first or landing page of your site so
you can capture the email addresses of your visitors as they
subscribe to receive your newsletter.
To make this strategy work like
wild-fire for you, Just do a search for forums in your niche and
practice the signature technique until you see results!
2. Web 2.0-New Contact Strategy
Simply put - This is about making
new contacts using Web 2.0 tools. This implies using social networks
to market your website...without a dime, of course. Proper
application of this strategy will help you generate free and
targeted traffic to your website.
This strategy however requires that
you give to something of value to your contacts like information or
tips to help them with their business or even free relevant e-books.
You can utilize this strategy to
build your credibility maintain a continued relationship with like
minded people.
This will help you to build trust
and people will be curious enough to click through you links to view
your web site.
3. Article Marketing Strategy
Article marketing can help you to
rank well in the search engine without the need to pay for online
advertising.
By submitting articles to high
ranking authority article directories using high ranking authority
article directories such as Ezine Articles you will be able to
quickly establish your expertise.
The unique selling point for this
strategy to work effectively for you and attract free traffic to you
site is the 'configuration' of your author resource box positioned
at the end of the article.
This is the section where you are
expected to provide details of your business and offerings by adding
your website link. It is a good strategy to link your resource box
to a squeeze or landing page to get people to sign up to your
mailing list on visiting your page.
Using these 3 killer strategies
should help get you more traffic and build your mailing list of
prospects whom you can contact on a regular basis...and of course
market your website free, without paying a dime!
And remember...keep at it! Until it
works for you...because it works like fire!
